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30 Days to Digital Media Expertise: Author Jay Friedman and Author David Wolk

 

MEET THE AUTHORS


  Jay Friedman

  Jay Friedman is the COO of Goodway Group, an 83-year-old marketing
  services company that owns and operates a Custom Audience Platform to
  identify and market to the right users at the right time online.

  In 2006, Jay joined Goodway Group when he created and launched Goodway
  2.0 to provide online and emerging digital media services primarily to agencies
representing the political, automotive, restaurant, and home-builder markets. Goodway 2.0
quickly became a success—a sought-after digital media source to agencies representing
presidential and senatorial candidates, advocacy groups, and automotive associations within
nearly all of the world's largest auto manufacturers. In 2007, when Goodway 2.0 was integrated
into Goodway Group, Jay took on the role of COO to continue to round out the company’s
extensive digital services offerings.

Jay began his career at Young & Rubicam (Y&R), a top ten global marketing firm. While at Y&R,
he managed the day-to-day operations of the $20MM Dallas, Texas, field office and led the Dallas
office to achieve and maintain the highest client-driven ratings of any field office within the system.
He also successfully helmed Y&R’s national effort to consolidate regional direct-to-consumer
marketing programs to reduce time to market and cost per program and did so without sacrificing
the full creative flexibility clients had come to expect when achieving their individual
marketing objectives.

Jay is a graduate of the University of Wisconsin with degrees in journalism and Spanish.
He lives with his wife and two children in Plano, Texas.


Contact Jay here: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

   David Wolk

   David Wolk is the president of Goodway Group, an 83-year-old marketing
   services company that owns and operates a Custom Audience Platform to
   identify and market to the right users at the right time online.

   Originally founded by David’s grandfather Milton Wolk, Goodway Group was
established in 1929. Now David continues his family legacy by continually propelling Goodway
Group’s growth through product innovation and key strategic alliances. Over the past 30 years,
his company has served up only the most innovative and measurable programs to provide
clients with proven results. And under his careful hand and guidance, Goodway Group has
thrived to become one of the largest privately held digital media companies in the country.

Though Goodway Group is best known for serving automotive-industry clients, such as GM,
Chrysler, Audi, Honda, Subaru, Porsche, and Volkswagen, David has been involved with
diverse business ventures throughout his tenure and has provided marketing expertise to
Columbia Motion Pictures, McDonald’s, General Electric, HBO, Comcast, Goodyear, and
hundreds of other companies. He continues to build relationships with Fortune 500 and
smaller businesses, which require local market expertise and execution.

David joined Goodway Group in 1979—after graduating from the Wharton School of the
University of Pennsylvania with a bachelor of science in economics degree and spending a
year traveling through Europe in a VW van—becoming the third generation to take part in
the family business.

After years of coaching his kids’ teams, David now actively plays golf and tennis and
enjoys skiing, swimming, biking, playing guitar, photography, and cruising in his
restored ’67 Vette. David lives in Jenkintown, Pennsylvania, with his wife, Sue.
His daughter graduated from Syracuse University and works for an interactive agency
in Philadelphia; his son graduated from Lehigh University and works for a digital
media company in NYC.


Contact David here: This e-mail address is being protected from spambots. You need JavaScript enabled to view it







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