Get ready to become a digital media expert.
Buying and managing digital media
has rapidly gone from being an
afterthought to being front and
center of most ad campaigns, a notion
supported by the fact that a full 12%
of all media budgets are now
spent online.
Having witnessed this transition
firsthand, and been part of thousands
of digital campaigns themselves,
Jay Friedman and David Wolk
demystify digital media planning,
buying, and campaign management.
Jay Friedman &
David Wolk
 5th Edition Just Released!30 DAYS TO DIGITAL Veterans and novices alike will find 30 Days To Digital Media Expertise to be written specifically to communicate complex topics such as behavioral targeting, ad serving, and the power of combining search and display, in digestible, daily readings. |
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32 DAYS TO DIGITAL32 Days to Digital is specifically written for smaller traditional ad agencies who are looking to improve and increase their business through the use of digital media |
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