Get ready to become a digital media expert.
Buying and managing digital media
has rapidly gone from being an
afterthought to being front and
center of most ad campaigns, a notion
supported by the fact that a full 12%
of all media budgets are now
Having witnessed this transition
firsthand, and been part of thousands
of digital campaigns themselves,
Jay Friedman and David Wolk
demystify digital media planning,
buying, and campaign management.